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THANKGIVING  GAME  TEASE

CBS SPORTS - NFL

1.8M

INSTAGRAM

500K

X

42M+

BROADCAST

100K+

REPOSTS

The vibrant, feel-good musical open kicked off  the Chiefs vs Cowboys Thanksgiving Day Game, setting the tone for a historic, record-shattering broadcast - becoming the most-watched regular-season game in NFL history. Powered by Texas Hold ’Em from global icon Beyoncé, the production blended modern country energy with classic football pageantry. The Dallas Cowboys Cheerleaders and the Kansas City Chiefs Cheerleaders took center stage, dancing alongside cheering fans. The result was a high-energy, inclusive spectacle that honored tradition while feeling fresh - welcoming players and fans alike into a Thanksgiving showdown defined by joy, unity, and unmistakable star power.

CBS SPORTS NFL THANKSGIVING DAY GAME TEASE

CBS SPORTS NFL THANKSGIVING DAY GAME TEASE

SOCIAL
IMPACT

Designed for multi-platform impact, The Game Tease - “Texas Hold ’Em” became the engine of a record-breaking social campaign ahead of kickoff - driving outsized engagement, expanding reach, and converting anticipation into momentum long before kick off.

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